Social Media + Influencer Coordinator APPLY NOW
THE MISSION:
Insomnia is an independent fashion brand from LA representing the new wave of alternative youth.
Born in LA, Insomnia has grown to be one of the leading brands in the US for alternative & grunge apparel for both men and women.
Insomnia is now looking for a passionate and experienced social media + influencer coordinator to join the team!
ROLE OVERVIEW:
As social media + influencer coordinator, you’ll lead the growth of our social channels (Instagram + Tiktok), and collaborate with influencers to execute campaigns.
KEY RESPONSIBILITIES:
- Own our main social media channels (Instagram + Tiktok) by posting content and interacting with customers
- Build & maintain a consistent content calendar
- Ability to edit raw content from our content production teams to develop into posts
- Communicate with our paid ads team to edit raw content for paid ads use.
- Research and generate relevant creative content ideas
- Monitor industry trends and competitor activity to identify new trends in content across IG feed/reels + Tiktok
- Leverage existing influencer relationships and build new connections with fashion / Gen-Z influencers with large followings (preferably >20K+ followers)
- Manage our current portfolio of influencer relationships and keep influencer database updated
- Input and track influencer packages until delivery
- Track and report on the performance of influencer campaigns, optimizing strategies as needed
WHO ARE YOU?:
OBSESSED WITH INTERNET + TRENDS: You are on top of internet trends, with proven experience generating or directing social content that goes viral.
COMMUNICATIVE: You are able to communicate strategy to content production teams and keep it real regarding meeting deadlines.
ORGANIZED: You are able to keep to a consistent schedule, show up to team meetings and 1 on 1s.
UNDERSTAND OUR CUSTOMER: You completely understand the customers that Insomnia is serving and what type of content they would positively react to.
NOTE:
This role is a remote, full-time role with expected work hours of 40 hours per week.
You will be working directly with Insomnia's content production teams to ensure content is edited & pushed to socials + advertising teams.
This role reports directly to CEO.
It will be greatly beneficial to your application to include prior experience generating and/or executing on viral content ideas in your cover letter.